7 essential decisions for high-performance websites
A practical guide to technology choices, image optimisation, content architecture and faster digital experiences.
Choose the right technical foundation
Performance is the result of early architectural decisions about rendering, data, dependencies and delivery — not an optimisation added at the end.
Use imagery intelligently
Appropriate formats, dimensions, responsive sources and loading strategy make a substantial difference to perceived and measured speed.
Measure real users
Laboratory scores are useful, but teams should also monitor experience across real devices, connections and high-value journeys.
